May 28, 2025
When you give an interview to the media, you can get powerful results by using a key statistic as a 'hook'.
Journalists are trained to look for these as they can make stories more engaging and give them a sense of urgency.
There's a great example today in the story from Police Scotland about how easy it is for online...
May 23, 2025
Here's a clip from a recent writing workshop delivered by Comsteria's Colin Kelly.
We love to tackle corporate jargon whenever we encounter it. The trick is always to focus on your audience and challenge any words or phrases that they wouldn't use in every day speech.
There are lots of redudndant, empty phrases uses on...
May 23, 2025
I've seen a lot of business leaders end up overwhelmed because the comms colleague briefing them before their media interview gives them far too much information.
This is often done with good intentions (better to include too much than risk missing out something important) but it can have negative consequences because...
May 12, 2025
Comsteria's Colin Kelly outlines his QCARDS system for evaluating AI tools.
If you are thinking of using a particular AI software within your marketing, comms or PR role, consider evaluating each tool against the following criteria:
Q - Quality. Can the tool do the job to a higher standard than I
can?
C - Cost. How much...
May 11, 2025
We're often asked to give advice to clients interested in starting their own podcast.
In this episode, Colin Kelly shares some thoughts around what it takes to find an audience for your podcast and how to make it stand out.
He also looks at the emerging trend for location or topic based email newsletters, such as the...