Apr 26, 2023
Hi I'm Colin Kelly. This is the #powerfulcommunication podcast from Comsteria. You
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Today I want to talk about artificial
intelligence in small business and
marketing and public relations. You
know that it's not so much the reality
that's important but rather the
perception. I think the perception is
that you're already using these
artificial intelligence tools like chat
GPT and the rest, and that you have at
least some element of homeworking or
flexible working or remote working.
And as a result of COVID the office
has shrunk or maybe even closed completely
or relocated, but that you've got at
least some of your staff, some of the
time working from home and that you're
using these AI tools.
So that's the perception
and the question then is well why
aren't your prices coming down? Why is it
not cheaper? If we've got this amazing
tool - and remember that the clients will
have played around with it themselves.
They've used it and they've seen it and
they've heard about it. So if we've got
this amazing tool that can create
content so much quicker
and without you having to be involved,
well then why has the cost not come down?
When we look at technological advances
in every other area of society,
the cost comes down. So when is it coming
down in PR, small businesses and
marketing? And how much is it coming down
by? And who will move first? And if you're
not going to do that, if this tool and
this remote working isn't going to make
it cheaper, well then why not and what
will you be saying to your clients in
order to justify that?
I'd love to know what you think you can catch up with us
at comsteria.co.uk