May 8, 2023
If you have a company blog, makes sure you use it!
Keep it updated regularly, don't have a few posts from 5 years ago and nothing up-to-date and relevant now.
As I consider whether to put my trust in you and buy from you, your blog is a key channel I will explore.
More on this - including a true story from the weekend - on the latest Comsteria #powerfulcommunication podcast.